GIF is one of those computer words commonly used but rarely spoken. If I assume a general user, I opt for the more popular hard “G” /ˈɡɪf/ instead of the original /ˈdʒɪf/ as in “gym”. To a hard G’s defense the G does stand for “Graphics”. However, the acronym’s own inventors have always emphatically stressed that it should sound like “Jif” the peanut butter. So “Jif” it is when I’m being choosy. Even then I tentatively amend that under my breath with a hard “G” to play things safe. I know this is internet nerd esoterica, but it underscores my point: that the word’s phonetic oscillations nicely evoke its temporal, oft-animated situation across multiple states. Visually and semantically, the GIF loops back on itself and the speaker like an unsure ouroboros forever updating its own tail.

Corporate personhood is the status conferred upon corporations under the law, which allows corporations to have rights and responsibilities similar to those of a natural person. There is a question about which subset of rights afforded to natural persons should also be afforded to corporations as legal persons. (wikipedia)

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